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12 February 2021

WIPO ALERT is a successful project of the World Intellectual Property Organization (WIPO) representing a secure online platform on which national authorities can upload and update lists of copyright-infringing web sites.

In several countries, information about pirate sites is gathered by national authorities or other authorized entities and shared with the advertising industry, enabling the latter to avoid placing advertising on specified illegal sites. However, there is no systematic sharing of information at the international level, so WIPO ALERT fills that gap. Thus, the platform strengthens the practical basis for advertising industry self-regulation.

The WIPO ALERT platform comprises to date more than 5,800 domain names reported by national authorities as relating to copyright-infringing websites. The new WIPO initiative has already been supported by such Member States as Brazil, Ecuador, Italy, Japan, Republic of Korea, Peru, Russian Federation, Spain and Ukraine.

The authorized users of WIPO ALERT include leading advertising industry actors such as DoubleVerify Inc., Spotx.tv Inc., Adscore Technologies DMCC, AdSupply Inc., Index Exchange Inc., Group M Worldwide Inc.,Taboola.com Ltd., and Alliance for Audited Media.

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