WIPO Guides on Intellectual Property for Business

A series of guides on Intellectual Property for Business is now available in Russian. 

The first publication in a series of guides on “Intellectual Property for Business” is “An Introduction to Trademarks for Small and Medium-Sized Enterprises”. Trademarks represent a central element in the development process of any company. This practical guide for small and medium-sized enterprises contains recommendations on how to create your own brand and ensure its protection using trademarks.

The second publication in the series of guides focuses on industrial designs, a key factor in determining the success of products in the market.

The third one in the series of guides on Intellectual Property for Business focuses on patents, a crucial tool to enable a company to derive maximum benefit from new technological ideas.

The fourth publication is dedicated to franchising – one of the fastest and most popular means of business expansion. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.

The digital versions of publications in Russian are now available for free downloading in PDF-format via the link.

Based on the WIPO materials.